beginnings in late 2010 Irie FM 98.3 started with one goal in mind “To provide clean, conscious reggae music 24/7.” We give Bermuda a radio station dedicated to Reggae Music, and own the reggae genre, artists and events. Our studio is located on Happy Valley Road where our state-of-the-art system ensures that listeners are treated to the highest quality sound.
Irie is very passionate about local artists. With over 100 Bermudian artists in our playlists, we currently run as many as 50 local tracks a day. We are committed to clean and healthy music that is suitable for families and people of all demographics. We pride ourselves on providing easy listening that appeals to a wide audience. We are committed to the movement of Reggae Music genres such as Conscious, Roots, Lovers Rock, Ska and top 100 Reggae.
Our target audience is a mature demographic aged between the years of 25 – 54. We are committed to serving our audience with an intelligent level of musical understanding. Online we have a heavy presence and a substantial following on social media with over 4,500 Facebook ‘likes’. Our Irie website is coming soon and will provide a live stream functionality as well as local event listings, local and international reggae music updates, and advertising opportunities.