beginnings in late 2010 Irie FM 98.3 started with one goal in mind “To provide clean, conscious reggae music 24/7.” We give Bermuda a radio station dedicated to Reggae Music, and own the reggae genre, artists and events. Our studio is located on Happy Valley Road where our state-of-the-art system ensures that listeners are treated to the highest quality sound.

Music:

Irie is very passionate about local artists. With over 100 Bermudian artists in our playlists, we currently run as many as 50 local tracks a day. We are committed to clean and healthy music that is suitable for families and people of all demographics.  We pride ourselves on providing easy listening that appeals to a wide audience.  We are committed to the movement of Reggae Music genres such as Conscious, Roots, Lovers Rock, Ska and top 100 Reggae.

Reach:

Our target audience is a mature demographic aged between the years of 25 – 54. We are committed to serving our audience with an intelligent level of musical understanding. Online we have a heavy presence and a substantial following on social media with over 4,500 Facebook ‘likes’. Our Irie website is coming soon and will provide a live stream functionality as well as local event listings, local and international reggae music updates, and advertising opportunities.